Websites are an extension of your brand that is why customization is very important than using ready templates that make your website look the same as others. Customized design, customized content including both visuals and text make the website stand out and makes it coherent with your brand. An eye-catching responsive website requires functionality, a clean design and intuitive features. A good website is one that loads quickly and provides a user-friendly experience through easily navigable pages. Web developers and designers need to work together to create a website that is ranked high on search engines as well. If that was not enough, the website should be informative as well as engaging for customers so it acts as a platform for business. But how do you take care of all these factors on a time crunch? Here are 7 factors to consider while designing a responsive website:
1. Domain and Host
Domain names need to be memorable as well as unique. While choosing a domain name, it is imperative to make sure that there is no possibility of a misspelling when users look for your website. Thus, it is better to have simple words for domain names like Yahoo and Google. At the same time, the domain name should also reflect your company’s personality. A combination of SEO, simple domain name and brand identity ensures your website is located in search engines when users look for it.
Once you have chosen an apt domain, you need to consider your host provider next. It is very important to compare multiple hosting packages to find the most suited for your website type. Is your website going to be a e-commerce platform, a media rich platform or a product catalogue only webpage? Consider the technical support you would need in the future in order to update information on your website. Choose a reliable hosting package after meticulous comparisons. Don’t forget to read and gather reviews from other host users.
2. Clean Design
Once your domain and hosting is in place, it’s time to design a great website. It is important to design an appealing website without any clutter. A great design is intuitive, navigable and easy to read. It’s better for websites to draw the users attention to the product instead of deciphering graphics. People associate a brand image with the look and feel of the website thus, it should be clean and responsive. Responsive websites contain text and images distributed beautifully. It should be easy to read and navigate on all devices especially mobile phones.
3. Compelling Color Scheme
Different colors have the ability to evoke different emotions in people and colors play a very important role in brand image. A responsive website will depict colors that cater to the target audience and evoke the right emotions in them. Research well into color psychology before deciding on a scheme for your website.
4. Short Loading Times
According to statistical studies, websites lose most of their traffic if the loading time is slower than 3 seconds at max. This issue can make you lose existing and potential customers. In order to avoid this, test your website before launch to fix any loading time issues. Short loading times deliver customers what they’re looking for without wasting their time.
5. Call To Action
In this age of digital interactions, customers want to interact with brands in different ways. Integrating calls to action in a website encourages your customers to contact your business and demonstrates that your business wants to develop a relationship with the audience. Regardless of what your website is about, you can have some sort of call to action on your pages for example, ask your audience to subscribe to a newsletter or contact the team.
6. Compatibility with multiple browsers and devices
With the constant advancement in technology, newer browsers and devices are coming up every year. Your customers belong to a varied group when it comes to the type of technology they use. Thus, it is important that your website is compatible with all latest browsers as well as devices like mobile phones and tabs.
The key factor o any website is the usability. Easy to use websites garner more response and customer conversion as compared to complex websites. Make sure your website displays information in a clean and concise manner and has all the features a customer would need for the site to be easily accessible. Don’t forget to integrate social sharing icons in the website so users can directly post your website’s content on their social media.
These are the few factors, which if kept in mind can make your website a success. Make sure you pay attention to factors like navigation, compatibility and SEO when designing a new website.