WordPress is an open source product that was originally built for blogging and is undoubtedly one of the most popular content management systems. Its ease of use, time-saving and SEO friendly features are just one of many reasons which make WordPress perfect for small businesses and start-ups.
First of all, WordPress is free. For any small business or start-up wanting to dip their toe into the online world, this software is perfect when you consider the extensive features which are on offer free of charge. This includes many professionally designed themes, which allow customisation without the need to hire a designer or web developer. You don’t need to be an expert coder to set up your website either. When starting a new business, you want your website up and running as fast as possible, and WordPress allows you to do this in just a few clicks and now even most web hosting companies provide managed WordPress hosting as well which keeps your site fast, secure, and available so you can focus on building your site, not your server.
There are now over 50,000 plugins for WordPress which can drastically expand the functionality of your site. E-commerce Plugins such as WooCommerce can develop your site into an online shop, and Yoast SEO helps you to write better content to ensure you have a site which is fully optimised for search engines. These plugins can slow down your website but there are ways to optimise your sites speed and even other plugins to decreased loading speed.
Furthermore, WordPress has inbuilt SEO features making your site extremely Google friendly. You can tag content and create keyword-rich URL’s, which helps a new or smaller website rank in online searches.
As mentioned above, WordPress is quick and simple to use, and you can easily update your site, adding new pages, images, and posts without the need for coding. For users who do have some web development knowledge, however, WordPress allows experienced developers to customise their sites. It must be stated however that WordPress has its own PHP syntax that can require some learning for even the most experienced PHP coders.
Another great thing about WordPress is that it’s super popular. There are over 70 million sites which depend on WordPress on the internet. This means that if you come across any issues or get stuck with anything, WordPress has a massive online community available to help you in online forums.
WordPress has developed from a blogging platform to a full feature CMS over the last 10 years, but it still works great for its original purpose. Many businesses are launching blogs to fuel their SEO efforts. It’s engaging for potential clients and builds confidence, and WordPress makes it super simple to post SEO friendly blog content.
It is hard to dispute the fact that WordPress is the best CMS option for small businesses and start-ups. It’s free, feature rich software is easy for even a novice user and the in-built SEO help allows your website to contend with your largest competitors in page rankings. The sheer amount of users speaks for itself in why this software is great.